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  • Kristiana Sotirova

Analyzing the Success of Roche: A Case Study in Pharmaceutical Innovation and Business Strategy


 

ROCHE

A hand in a blue glove holds a small, cylindrical object, with the blue logo of Roche, a healthcare company, prominently displayed in the background.

Context:

The world’s largest biotech company, with an extensive history of innovation in pharma of over 125+ years, Roche started a global ways of working transformation in 2019. Their ambition was to deliver 3-5x more benefit (medical advancement) at half the cost to society.

WHY:

Better health outcomes, for more patients, faster

JOURNEY:

2019-2020: Country agile transformations

2021: Curation of learnings from 120 countries

2021-2023: Scaling together exponentially for patients

2023: Leveraging the power of networks



Approach:

  1. Operating principles - to guide the journey

  2. Operating model - system of teams, collaborative network capabilities, and shared accountability 

  3. Leadership - “part of the crew”, enabling the right conditions with the minimum level of architecture

  4. Outcomes based planning supported by transparent, fluid financial resource



Impact:

  • Better  

- Increased patient and customer quality

              - Higher quality than industry standards    


  • Value    - Delivery of outcomes / impact


  • Sooner   - Increased speed of patient and customer impact

                - Faster than industry standards

                - Ability to respond to a complex world, new challenges and to leverage network fluidity


  • Safer     

- Positive feedback from regulators on transparency and clarity enabled by new ways of working


  • Happier - Patient and customer centricity

   - Growing new capabilities supporting personal growth journeys

               - WoW that support preparing for an unknown world



Link to the video: https://youtu.be/3Q8Yt7PQ2Fc?si=UjwQB58OeNauM-Qv



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