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  • Zsolt Berend

Navigating Uncertainty in Product Development

Picture of coins with the queens head showing to illustrate in product development building the right thing is far from a sure bet.

"Heads, heads, heads..." Guildenstern keeps taking coins from his bag, flips the coin, and Rosencrantz picks it up, heads again... and this continues to a staggering 92 heads in a row, defying the theory of a 50/50 outcome. (a scene from Rosencrantz and Guildenstern Are Dead, an existential tragicomedy by Tom Stoppard)


In the context of product development, building the right thing is far from a sure bet. The outcome is uncertain; you only truly understand it when customers provide feedback, engage, subscribe, and start using your creation, observing those behavioural changes.


Product development needs continuous exploration of customer needs


The challenge lies in identifying what your customers truly need and desire.


Just as Rosencrantz and Guildenstern keep experimenting to see how biased their coin is, product development needs continuous exploration of customer needs.


Are you actively working to understand your customers through interviews, data, and experimentation? How much focused effort are you putting into making your product decisions less uncertain?



Learning resources:


If you found this article useful, you might be interested in additional Sooner Safer Happier learning resources to enable you to lead with these behaviours:





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