Connecting Strategy to Execution: Vodafone's OKR Journey with Willie Stegmann & Alena Keck
- Edgar Jarvis
- 2 days ago
- 1 min read
Many organizations introduce objectives and key results with the expectation of increased alignment and effectiveness, but have found themselves unable to move beyond using OKRs as just another performance management instrument. Properly used OKRs can be a way to achieve alignment, empowerment, and an outcome orientation that will create the most value.
In this session, leaders from Vodafone, Willie Stegmann and Alena Keck, share their experience implementing OKRs across a large, complex global organization. Discover how Vodafone used OKRs to align strategic priorities across diverse markets, foster a culture of co-creation, and shift the organization's focus from outputs to meaningful business outcomes. Through practical lessons from their transformation journey, this session explores how leadership, transparency, and outcome-driven thinking help teams make better decisions and deliver greater value.
Key takeaways from this talk include:
Understanding how OKRs help align strategic priorities across teams, functions, and markets
Shifting from measuring outputs and traditional KPIs to focusing on meaningful business outcomes
Creating a culture of transparency, accountability, and co-creation through effective OKR practices
