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Get Results That Matter. Learn to Measure Value and Improve Business Outcomes.
"This course gave me methods and thinking that are very valuable and ready to apply"
Get the skills you need to achieve measurable improvements in your business outcomes, and deliver better value to your customers. Learn how to optimize performance, and drive meaningful outcomes within your organizations, by focusing on customer needs, pains and gains, customer journey and to define measurable outcomes (OKRs) with leading and lagging indicators.
This half-day event is packed with interactive exercises, group discussions, and practical case studies helping you empathize with your target audience or customers. Understand the significance of outcomes and distinguish between leading and lagging indicators to improve customer experience, and drive success in your organization though practical exercises such as Outcome Canvas (OKR) You'll learn how to maintain a laser-sharp focus on your customers, write your own nested outcomes with key results, articulate thin slices of value, and build alignment and transparency across your enterprise.
This half day workshop will help you
Deliver better value to your customers
Articulate thin slices of value to deliver better value to your customers
Customer focused decision
Achieve measurable improvements in your business outcomes
Build alignment and transparency
Write your own nested outcomes with key results to keep everyone aligned and on track
What to expect
Virtual or In Person
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Private Slack channel & enrolment in BVSSH Community
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Tree planted for every course participant
Happier means happier colleagues, customers, citizens and climate.
Through our registered UK charity partner treesisters we will fund the planting of a tree for every candidate.
Over its life this will absorb approx. 200 times more than the CO2 emitted by your participation in a two day remote class

Course content
Course syllabus - Learning Objectives
Learning Objective 1:
Know your customers
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Understand and empathize with your target audience or customers
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Explore your customer needs, pains and gains. (Empathy mapping)
Learning Objective 2:
Customer journey mapping
Learning Objective 3:
Define measurable outcomes
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Map the existing (as-is) customer journey.
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Map the pains and gains across the journey
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Prioritise the critical pain points
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Understand the significance of outcomes and distinguish between leading and lagging indicators to improve customer experience, and drive success in your organization: Outcome Canvas (OKR)
"This is a good course to help you to take your big ideas and break them down into attainable pieces of work that impact your business objectives."
"Outcome mapping was really good - a penny drop moment that an outcome should result in a change in the customer behaviour."
"The course teaches you how to deliver better value. How to visualize the value. How to move quickly."
Why we love this workshop
"This morning, I introduced colleagues to a pattern that I had heard about. It had a dramatic impact! Your training is immediately making a drastic difference in my organisation."
Training Participant
Get ready for half a day of interactive and practical learning. Through case studies, group discussions, and hands-on exercises, you'll learn how to visualise flow, limit work in progress, and optimise for value.
This workshop is great for :
Business Outcomes workshop can benefit a wide range of professionals, it is particularly relevant for those seeking to foster agility, optimize performance, and drive meaningful outcomes within their organizations. It is focusing on practices to understand customer needs, pains and gains, customer journey and to define measurable outcomes (OKRs) with leading and lagging indicators.
Product owners
Programme managers
Value Stream/Outcome Leads
Portfolio Managers
Service owners
Platform Managers
Product or Services Business Owners

Our Trainers
Our expert facilitators are able to spend more or less time on particular concepts as guided by participants so learning can be prioritised where it will be most valuable, and make sure that the core concepts are covered in the program.
Delivered virtually or in-person through back-of-the-room facilitation, we offer different training programs and courses that are engaging and interactive. Participants can sign-up for the publicly offered courses or private in-house sessions can be organised for groups within an organisation.

Chris Hughes
Chris is a business agility leader and coach with over 25 years experience. His experience spans a number of roles and industries and is a key driver in defining business strategy, product development and the transformation of companies in the tech, travel, entertainment and financial industry. Chris is a strong advocate for customer centric approaches to product design, development, marketing and sales.
Jonathan Smart
Jon is co-founder and CEO of SSH. Jon is a business agility practitioner, thought leader, and coach. Jon has been an agile and lean practitioner since the early 1990s. Jon helps large organisations deliver better value sooner, safer and happier through better ways of working. He is the lead author of the award winning and bestselling 'Sooner Safer Happier: Patterns and Antipatterns for Business Agility'.
Kim Atherton
Kim, with a background as a Chartered Occupational Psychologist, works as a leadership consultant with senior leaders in more than 40 countries. Kim has deep expertise in leadership assessment, development and training. Kim is also the CEO and founder of Just3Things, OKR software which was developed while she was the Chief People Officer at Ovo Energy.
Marcus Braszell
Marcus is a Partner and Americas region leader. His extensive experience leading change in large and complex environments spans financial services, retail, travel, government and defence sectors. Marcus has led business agility at National Australia Bank (NAB), WooliesX, Latitude Financial, and Walmart Canada. A pragmatic, forward thinking senior leader with deep c-level engagement experience, Marcus possesses a commercial approach to innovation and a strong drive to foster people-focused and adaptive organisations.
Marcus Ward
Marcus is an experienced Business Agility Consultant, Coach, Trainer and Facilitator of Lean, Agile and Organisational Change with a passion for enabling organisations of all sizes to achieve high performance through pragmatic use of Agile, Lean and collaborative techniques. Marcus holds over 15 years’ experience across various sectors in Agile/Waterfall Portfolio, Program and Change Management.
Maria Muir
Maria is a Partner and Asia-Pacific region leader. Maria is an enterprise agility pioneer and has been working with early adopters in Asia-Pacific since 2010. She is a pragmatic, outcomes-focused, people-first leader with extensive consulting, start-up, and leadership experience. Maria has led and advised transformations at 10+ ASX200 companies across sectors including financial services, telecommunications, retail, and energy & resources.
Mark Hills
Mark is a Partner and EMEA region leader. He is a highly capable, outcome focused enterprise agility partner coach and practitioner with over 20 years’ blue-chip experience. Mark thrives on the intellectual and people challenge Ways of Working engagements present and would describe his mindset as ‘player coach’, keen to lead by example.
Matt Turner
Matt has over 20 years leading IT and business services, coaching and training teams in lean and agile practices, across various industries and sectors. Matt is fascinated by enterprise flow, the psychology of change, and behavioural economics. Accredited BVSSH and Kanban University Trainer. Contributing author of Agile an Unexpected Journey.
Myles Ogilvie
Myles is co-founder and COO of SSH. As a principal business agility coach and trainer with many years' experience across industries, Myles advocates no-nonsense problem-solving, seeks to build transparency, improve collaboration, and enable outcomes that produce Better Value Sooner Safer Happier. Myles' special interest is patterns that foster a safer, leaner and more innovative controls culture.
Zsolt Berend
Zsolt is an agility practitioner coach and trainer. He helps global organisations on their journey to achieving Better Value Sooner Safer Happier. He began his early career as a fellow of research in astronomy, and then spent 20 years across industry sectors in various roles applying agile and lean practices. His passion is data, measurements, insights and the creation of learning organizations.











